"DIRECTV will donate $100 for every parent, friend, neighbor or colleague who activates and enjoys DIRECTV service for one year. Current and former customers who make a new programming commitment and continue to enjoy DIRECTV service for an additional year also qualify. If 100 people sign up and enjoy DIRECTV for one year, you'll raise $10,000 for your school.
DIRECTV4Schools™ is a DIRECTV fund-raising initiative to help schools get the money needed for programs imperative to well-rounded educational experiences."